![]() ![]() In the original song, it sounds like the boys are singing about having made a mistake, but still being so desperately in love with a girl that they want her back. Is it just me or did the narrative behind "I Want It That Way" completely flip perspectives between the alternate version and the final version? Because the lyrics are different, the story is different and I'm not entirely sure I like the new story. ![]() And then there's the fact that the lyrics are completely different, as is the story that both songs are telling. There's a bizarre backing beat that goes with it that makes it sound more like a house party remix than a legitimate single. To be perfectly honest, I can already see why they would have chosen the sound of the radio single over the sound of the original version - at least melodically. ![]() Songwriter Andreas Carlsonn said that it was written with Mutt Lange, but the band loved the song that we heard more and so that version of it became the final single. different.Īccording to BuzzFeed, this version was actually the original version of the song. As it turns out, there's an alternate version of the Backstreet Boys' "I Want It That Way" and it is. However, whether you were a fan of BSB or not, we all knew "I Want It That Way" because it was one of their most famous songs. The ones that did are probably the same people sitting over in the corner muttering about how Justin Timberlake will never catch on. Very few people preferred the Backstreet Boys to 'N Sync. But the key conflict during those days was whether to support 'N Sync or The Backstreet Boys. ![]() During the '90s, there was a surge of boy bands who were all more popular than One Direction. When people identify with your brand’s content and feel like you truly care about what you can do for them, that is when they will move forward on the customer journey.How is your childhood doing today? Good? That's wonderful. Do everything with your audience in mind. With every word you write, video you produce, or piece of content you create, lose the ego. If you were to ask the Backstreet Boys why they are still making music and going out on world tours after 26 years together, it wouldn’t be for their own self-interests or fortune. Illustrate that you understand what they are searching for and validate that they are in the right place. Share a meaningful story about why you are passionate about your work and what you can do for potential customers like them. Tell your audience why you created your company and what need you set out to fill. (Whoa whoa whoa… did I just cross over with another Backstreet Boys lyric to inspire you? This is so meta.) Rather than boring your website visitors with who you are, where you’re from, and what you did, tell them WHY you do what you do. And yes, you can even do this on the “About” page on your website, but only once you realize that this page really isn’t about you. If you really want to influence a customer to embark on a journey with your brand, speak to their heart. Self-serving content that focuses on the company instead of your customers’ feelings, needs, and pain points is sure to fall flat. Your marketing message is your opportunity to empathize with your audience and show them that you care. They want affirmation that you understand them, and yes, even love them. For the most part, they’re unimpressed by how many employees you have or customers you’ve served.Īt the end of the day, your audience wants to know that you are the brand for them. When a potential customer is in the market for your product or service, they aren’t searching for the fine details about how your company was founded in 1988. Most marketing content is fraught with copy that touts a company’s accolades or years of experience while failing to communicate what’s in it for their audience.Īnd the Backstreet Boys are here to save the day and improve your marketing strategy with this important message:ĭon’t care what is written in your history I hate to say it, but most brands have it wrong. There is inspiration in lyrics everywhere you turn.īut sometimes, songs can even help us navigate challenges in the workplace.Īt first listen, you might think “As Long As You Love Me” by the Backstreet Boys is about a romantic relationship, but if you listen closely, you’ll learn that it actually offers advice about your marketing strategy. It seems as if there is a song to overcome every personal obstacle - a breakup, low self-esteem, a tough workout, or even the loss of a loved one. ![]()
0 Comments
Leave a Reply. |